Custom. Not cookie-cutter.

Web, Software and Digital Strategy

20 years of Fortune 500 IT rigour applied to building world-class digital presences for businesses that deserve more than templates.

Why this is different

Every project begins with deep listening.

Most developers build what they know. I build what you need. Before a single line of code is written, I spend time understanding your purpose, your audience, and what makes your work irreplaceable. Two decades of Fortune 500 project management taught me that the most expensive mistake in digital work is building the wrong thing beautifully.

The result is a digital presence that does not look like every other website in your field because it was built entirely around you, not around a theme someone else designed for someone else.

What I build

Services and deliverables

Custom Website Development

Fully bespoke websites designed from your brand identity and business goals. Responsive across desktop, tablet and mobile. No templates ever.

Bespoke Software Development

Custom software built around your unique workflows, client journey and operational needs. From booking systems and CRMs to wellness platforms and enterprise tools.

SEO Strategy and Content

Long-term organic growth through technical SEO, keyword strategy and content that genuinely serves your audience. Built to rank and to stay ranked.

Digital Marketing Strategy

End-to-end digital strategy covering social media, paid campaigns, email marketing and conversion optimisation. Specialist in wellness and professional services.

Brand Identity and Positioning

Brand strategy, visual identity and digital positioning for wellness practitioners and businesses that want their online presence to reflect the depth of their real-world work.

IT Consulting and Project Management

20 years managing complex technology projects for Fortune 500 banking companies. Requirements gathering, stakeholder management and end-to-end delivery.

The experience behind the work

Fortune 500 discipline. Personal service.

What makes my digital work different is not just the technical skill - it is the context I bring. Two decades inside some of the most demanding IT environments in banking and finance taught me how to deliver complex projects on time, to brief, and to the highest standard.

Combined with 15 years of yoga and wellness teaching, I understand the language, values and client base of wellness and professional services businesses in a way a conventional agency never will.

  • Every project fully custom - no templates, no off-the-shelf shortcuts
  • Single point of contact - you work directly with me throughout
  • Deep discovery before any design or development begins
  • SEO ready from day one - built to rank, not retrofitted
  • Specialist in wellness, health and professional services sectors
  • Post-launch support and long-term partnership available
Start a conversation
20+
Years enterprise IT
100%
Custom no templates
F500
Banking project experience
1:1
You work directly with me

Ready to build something exceptional?

Tell me about your project. I will come back to you within 24 hours.

Email me directly Start the conversation